2019 Annual Conference: Session Materials

Select the session title below for a presentation description and links to materials, including slides, Link articles, and video content (where available). Most presentation slides are also available via the HighEdWeb 2019 Annual Conference schedule.

Best of Conference

Red Stapler (Best of Track)

Session Recordings

Sessions are organized by track type in presentation order.

Live Stream Sessions

New this year, HighEdWeb live streamed four sessions.

Supporting Our Audiences (AUD)

User experience, web accessibility, and inclusive design.

  1. Reframing the Digital Campus
  2. Avoiding Tragic Design: Product and Project Management for Successful Launches
  3. Guten Tolerance: Optimizing the New WordPress Authoring Experience for Higher Ed
  4. Simplified Accessibility Guidelines for HighEd Content Contributors 🏆
  5. Promoting Author Experience: The Key to a Successful CMS Switch
  6. Researchers Among Us
  7. Understanding and Evaluating WCAG 2 Contrast Requirements
  8. An Accessibility Scan Says My Document Is Not 508 Compliant. Now What?
  9. Boom: A Design System
  10. Copyeditors: The Heroes Academic Content Needs (and Really Deserves)
  11. Shine the Light, Cast out the Demons: Reforging Faculty Directories into a Mighty Tool of Power

Supporting Our Communities (COM)

Social media management, community engagement, and equity and inclusion.

  1. We’re Not Houseplants: Rethinking Community Engagement Strategies in Marketing and Communications
  2. Inclusive Content Strategy
  3. The Next Layer: Baking in Accessibility Needs 📡
  4. Executives and Social Media: Strategies, Trends, and Best Practices
  5. Building Trust in a Time of Uncertainty: A Video Series and Social Strategy That Could 🏆
  6. No More FOMO: Creating a DIY, Impactful, Live Campus Tour from the Palm of Your Hand
  7. When the Storm Hits: How Social Media Can Pick Up the Pieces When the Sky Falls
  8. A Place for Everything and Everything in Its Place: Navigating the Dreaded Social Media Audit
  9. Slay It by Ear: Building a Better University Podcast
  10. Root for the Home Team: How to Team Up with Athletics to Drive Conversations that Matter
  11. SEO Strategies That Give Your Social Media a Purpose

Supporting Innovation (INN)

Advanced techniques/technologies, best-in-breed applications, and future-forward tech/platforms.

  1. Harder, Better, Faster, Stronger: Supercharge Your Site with Service Workers
  2. One Site, One Framework, One Sustainable Path
  3. Composing Continuously
  4. Once Upon A Time, I Wrote My First Hello World
  5. The Fundamental Humanity of “Agile”
  6. Bash Is Magic # No It’s Not
  7. Get. Stuff. Done. 🏆
  8. Bringing Everyone to the Table: An Open-Source Accessible Table Editor Web Component 📡
  9. Automated Testing For EDU
  10. The Programmer’s Guide to the Galaxy: How Programming Style Guides Can Help You and Your Team
  11. Functional CSS FTW: Using TailwindCSS to Create Our Own CSS Framework

Support from Our Partners (PAR)

Services and tools from our partners to support our missions.

  1. No Session
  2. Content Personalization: The Low-Hanging Fruit
  3. Balancing Automated and Manual Testing in a Campus Accessibility Program
  4. No Session
  5. No Session
  6. No Session
  7. No Session
  8. Herding a clowder of cats: how Mizzou cost-effectively migrated hundreds of websites 🏆
  9. 7 Proven Digital Strategies to Grow Enrollments
  10. The Hierarchy of Needs for Higher Ed Websites
  11. No Session

Supporting Our Students (SNT)

Student employees, classroom technology, and prospective students and enrollment.

  1. Let Your Students Do The Talking
  2. The Secret to Turning Student Feedback into Actionable Insight on Common Student Issues
  3. Creating a content-first culture: assessing your strengths and barriers
  4. Weird Science: Using Psychology and Human Factors to Enhance the Student Digital Journey
  5. Getting GIPHY With It: Creating Branded GIFs for Your School That Students Will Actually Use 📡
  6. “In Case of an Emergency, Call 911!” and Other Ways to Harness Facebook Groups During Enrollment
  7. Taking Your HTML Email Communications from “Ew” to “Wow”
  8. Higher Education Marketing Trends to Watch in 2020
  9. Influencer Marketing in Student Affairs
  10. Amplify Your Academics: How We’re Creating a Win-Win Solution in a Decentralized Web Structure 🏆
  11. Using Twitch to Develop a Higher Ed Presence in the Gaming World

Supporting Our Strategies (STR)

Strategic planning, content strategy, goals, and analytics.

  1. How to Solve Difficult Problems
  2. From Colleagues to Collaborators: How Building Relationships Can Pave the Way for Sustainable Change
  3. The Power of Small: A Systematic Social Media Strategy for Limited Teams
  4. Getting Into the Swing of Things
  5. Make Every Day a Giving Day: How Dartmouth’s Campaign Site Encourages Participation 🏆
  6. Working with Developers to Activate your Content Strategy
  7. Data Driven Communications: Use Data to Drive Your Content Strategy
  8. The Terminator: Blowing Up Our Website to Save Our Strategy
  9. Being a Change Wizard: Making Web Magic Happen While Your College Changes Strategy
  10. How to Create a Website Redesign Strategy Brief
  11. E-expectations 2019: Confirming the Foundations, Exploring the Horizons

Supporting Our Teams (TEA)

Professional development, governance, leadership, and team structure mentorship.

  1. Escaping the Data Doldrums: Transforming basic analytics into holistic data-driven decision-making
  2. Secret Powers of Middle Children: Heroic Websites as a Small Brand Within a Big University
  3. On the Side: Freelancing, Moonlighting, & Side-Hustling in Higher Ed – A Panel
  4. One Does Not Simply Walk Into A Migration: Building a Content Fellowship
  5. The Art of Translation: Getting Tech and Marketing on the Same (Web)Page
  6. Decentralized Content Management Systems Are Fun! And Other Lies
  7. Managing Multi-Functional Teams
  8. Avoid the Burnout: How to deal with stress physically, emotionally, and mentally at work
  9. Be the MVP of Managers 📡🏆🏆
  10. The Power of People-Centered Development: Agile, Lean UX , and Transparency for Awesome Products
  11. Playing Politics: The Psychology of the Human Workplace

Lightning Talks (LIT)

  1. Avoid Turning Web Users Away: Make Inclusive Design Decisions
  2. From “UMM…Codes?” To UTM Codes
  3. Decoding Advancement
  4. Getting Better at Being The Best: Balancing Learning and Performing
  5. “Special Cases:” Launching a Web Project When Everyone Has Baggage

Posters (PST)

  1. Extended Reality in Advancement and Alumni Relations: A Wager
  2. Flagler College: Social Media, Meet Site Design
  3. Here’s Your Sign: Developing a Digital Sign Content Sharing Strategy Across a Multi-Campus System
  4. Integration of Home-Grown Apps and SharePoint for Digitizing Business Processes
  5. Let Them Claim Their Own Corner of the Web!
  6. Mischief Managed: A Campus Map With All The Data
  7. Orientation Overhaul: Rethinking Study Abroad Online Orientation
  8. Roll Your Own Campus Maps with MapBox and OpenStreetMaps
  9. This Is Not a Test: Communicating During a Multi-Day Campus Emergency
  10. Vivid Valuable Visualizations: Using Google Data Studio to Share a Data Story
  11. Getting an AdvantEDGE
  12. Creating Accessible Documents 101
  13. Hacking Lemons Into Accessible Lemonade, Squeezed By Your Current Editing Environment 🏆
  14. Mark Your Calendar: Creating and Managing an Aggregated University Events Website
  15. Software Evaluation: Building Consensus and buy in thru Process
  16. The Social Contract: Managing a President’s Digital Persona
  17. So We Made a Framework
  18. How to Harness Your Brand in the Wild