Social media can be exhausting for us all, and this is worsened by those who use the platforms as an outlet for their negativity, often choosing to take their frustrations out on the institution whose handle you operate on a daily basis. Trolls still exist, and sometimes users truly have no intent but to stir […]
Like most other private universities in the United States, Piedmont University held a close watch on enrollment over the course of the past few years. At the start of the pandemic, the university had planned for significant change rolling out a new brandmark, imagery and more as the institution prepared for their 125th anniversary. In […]
Has your social media growth slowed or plateaued? At Union College, we saw only incremental growth until we decided to try something completely different. In just three months, we transformed our Instagram strategy, shifting from curated content to authentic, community-generated posts and leveraged a team of content creators and an exploratory approach to build up […]