Presenters Aaron Baker — Harvard University Description To promote our university news site, the Harvard Gazette, we send a daily email to about 300K subscribers. Since October, 2021, we started to notice a steady increase in our average open rate. Maybe you have seen this increase too, with your own email campaigns. In this presentation […]
Tag: marketing
Presenters Peter Colombatto — Lindenwood University Description With enrollment forecasted to continue its steep decline, regional four-year colleges will be among the hardest hit, forcing organizations to take a serious look at how they market and recruit. This session will focus on steps marketers at all experience levels in traditional higher ed organizations can take, […]
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